Pink banner with white text that reads 'Calendar Creator Mini Course by Lawz Drawz' with decorative lines around the text.

This mini course is for artists who want to create and sell-out their first calendar, but aren’t sure where to start.

I’ll walk you through the entire process - from choosing your theme and designing it, to pricing, printing and selling - without having to figure it all out the hard way.

A woman smiling and holding a floor plan, standing in front of a table with more floor plans, in a room with large windows showing autumn trees outside.
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JOIN THE WAITLIST

❋

JOIN THE WAITLIST ❋

READY TO TURN YOUR ARTWORK INTO A CALENDAR THAT SELLS-OUT?

DOES THIS SOUND FAMILIAR?

Blue background with white text about artists releasing calendars and making one next year.
A blue background with white text about art and calendars.
Blue background with white text reading, "You've thought about a calendar, but how will you figure out the how many to order?"
Blue background with white text: 'The idea of a calendar is cool but trying to sell them all before January feels scary'.
Text on blue background stating, "You've tried other products and they didn't sell, so you're not sure if calendars will work."

If you answered YES to any of the above, then you’re in the right place! This mini course will take you through the whole process of creating and selling a calendar, so you can stop thinking “maybe next year” and actually make it happen - without having to figure it all out on your own.

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"Learning from someone who’s already done it made the whole process less overwhelming, and her advice gave me the confidence to get my first calendar off the ground!" - Emily

"Learning from someone who’s already done it made the whole process less overwhelming, and her advice gave me the confidence to get my first calendar off the ground!" - Emily

"Laura’s advice was invaluable and I sold 900 calendars in my first year!" - Elise

"Laura’s advice was invaluable and I sold 900 calendars in my first year!" - Elise

"“I sold 350 calendars when my stretch goal was 100!" - Bec

"“I sold 350 calendars when my stretch goal was 100!" - Bec

HOW THE PROGRAM WORKS

INCLUSIONS

  • Bite sized video lessons

  • Easy to use Canva templates - just add your artwork and you’re ready to print!

  • Private FaceBook Community to connect with Lawz + other artists

  • 12 Months Access to the course and community.

OVERVIEW

  • In this lesson, we’ll talk about whether or not you need a theme, how to choose a good one, and put a plan in place to get your art ready for the calendar.

  • This lesson is all about how to find good suppliers, and the questions you need to ask to make sure you've covered all bases for design and pricing before choosing one.

  • We're going to get out our calculators in lesson 3. Using the print quotes from our suppliers and a bit of market research, we are going to figure out the sweet spot for pricing our calendars for profit!

  • Ok, let’s get into the fun part - it's time to design your calendar! In this lesson Lawz will take you through how to customise the Canva templates she's created, and prepare your artwork for print.

  • In lesson 5 we're going to make a plan on how to actually sell your calendars using Lawz' proven pre-sale method, as well as how to get stocked in shops.

  • We're wrapping it all up with a neat little bow in lesson 6, where we talk about how to package and send your calendars, including the best system I've found to pack LOTS of pre-orders without feeling overwhelmed!

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TL;DR?

(too long; didn’t read)?

Don’t worry, I got you…

Here’s a less than 1 minute video run down of the program…

WHAT MY STUDENTS SAY

Woman holding a 2026 Hobart Coffee Calendar with a colorful cover featuring images of coffee shops, next to a wall with the word 'EAT' spelled out.
A woman with short gray hair, glasses, and colorful clothing holding several illustrated calendars. She is smiling and standing against a white background.
Smiling woman in a polka dot blouse holding a calendar in a store filled with clothing and other items.
A$249.00
One time

This course is for artists who want to create a calendar from their artwork. You’ll be guided through the entire process - from choosing your theme and designing your calendar, to pricing, printing and selling, using Lawz’ proven method that has helped her, and her students successfully launch their own calendars.

✓ 6 Self Paced, Easy to Follow Video Lessons
✓ Ready to Use Canva 2027 Calendar Templates
✓ Private Facebook Community
✓ 12 Months Access
A woman sitting on a curved black and beige bench in front of large colorful cityscape wall murals featuring buildings, cafes, and street signs, with windows showing city skyscrapers and trees outside.

OH, HEY THERE!

I’m Laura Holley, the creative mind behind Lawz Drawz, where I bring Melbourne’s most iconic venues to life illustration. My journey as an artist started out by gifting personalised artworks to friends, and quickly turned into a collection of much-loved fine art prints and products. One of the biggest turning points in my business came when I launched my first calendar. I wasn’t sure how it would be received, but thought I should be able to sell around 100. Instead, I sold 800 - and I’ve since made over $100,000 from calendars alone.

Calendars have become one of my favourite products to create and sell, and are fiercely loved by my collectors. They are an amazing way to showcase your artwork and get it into more homes, all wrapped up in an affordable package!

Alongside calendars, I’ve built multiple income streams, selling my art and products online, at markets and through wholesale partnerships, as well as running in-person workshops, illustrating for brand collabs and licensing. 

As an artist with a strong local following, I’ve built a business that thrives while staying true to my values - that art should be accessible, and artists should be well-paid for their work. I know firsthand how powerful a calendar can be for growing your audience and making more sales without making a whole lot more work for yourself. And this is exactly why I’m so excited to help other artists create their own calendars!

FAQs

  • This mini course is for artists and illustrators who want to make their own calendars.

    You might already have a creative business and a collection of artwork, but you're not sure where to start with turning it into a calendar. Or perhaps you've been thinking, "I'll make one next year" for the last few years and are finally ready to do something about it!

    I'll walk you through the process from start to finish - from choosing your concept and preparing your artwork to getting quotes, pricing, printing, selling, packaging and sending your calendars.

    You don't need to have everything figured out, but you should have some artwork (or an idea for the artwork) that could be turned into a calendar and be ready to actually make it happen.

  • You’ll learn all the steps you need to create a calendar from your artwork

    • Selecting a theme

    • Finding and working with suppliers

    • How to price your calendar

    • How to sell your calendar

  • The mini course is made up of 8 short video lessons, along with templates and actionable steps and is designed to fit into your busy life.

    If you have your artwork ready to go, and follow the process, your calendar could be ready for pre-sale within a week!

  • Not at all. If you’ve got a creative practice you’re good to go. A website and social media will be helpful when it comes to selling your calendars, but they are not the only avenues! This course is here to help you build on what you’re already growing, and to start creating products from your art.

  • That’s totally fine. A website is great for any artist to have, but there are other ways to sell your calendars if you don’t have one yet.

  • You’ll have everything you need to create and launch your own calendar with confidence.

    You’ll also have 12 months access to the mini course, so you can come back and revisit the lessons when you need to. And because calendars are an annual product, you can use the same process again every year as you create your next calendar.

LET’S GO!

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