If you’re ready to level up your art game, then you’re in the right place!

I’m talking making products, getting stocked in shops, licensing your artwork, delivering workshops, running profitable markets and working with brands - this course gives you all the tools you need to cut through the overwhelm and grow your business with confidence!

I REMEMBER THIS:

JOIN THE WAITLIST NOW!

❋

JOIN THE WAITLIST NOW! ❋

→ I remember dreaming about illustrating for big brands, but not even knowing the first step in how to approach them.

→ I remember searching for my artistic voice, constantly second-guessing whether my work was ‘good enough’ or if I even had a unique style.

→ I remember walking through design stores thinking of all the products I’d love to create, but didn’t have the slightest clue where to start.

→ I remember wondering if I could ever balance work and family. Trying to carve out time for my art while juggling all my responsibilities felt like an uphill battle.

→ I remember when I had no clue how to run a business. Things like pricing, manufacturing products, and working with brands felt overwhelming.

→ I remember getting my first paid illustration opportunity and having no idea how to quote. Spoiler alert: I massively under charged!

DOES THIS FEEL LIKE YOU?

→ You’re juggling a million ideas with family life and struggling to focus. You love creating, but without clear direction, you’re just bouncing between projects instead of making any real progress.

→ You know your art is good, but you find it awkward to talk about. The idea of selling it feels icky, and you’re not sure how to attract the right customers.

→ You’ve been selling your art for a while, but want to expand your range, and get stocked in lots of stores!

→ You want to feel confident calling yourself an artist. You’re ready to stop playing small and start showing up like the creative business owner you know you can be.

→ Your socials feed is full of creatives launching amazing products and you’re wondering how to get a piece of the pie.

→ You dream of working with commercial brands, seeing your art up in lights for big campaigns, but getting there seems like such a mystery.

IS THIS COURSE RIGHT FOR ME?

THIS COURSE IS NOT RIGHT FOR YOU IF….

✗ You’re not willing to put your work out there. This course will help you build confidence, but you need to bring the bravery!

✗ You want overnight success. Building a creative business takes time, effort and consistency.

✗ You’re hoping for a get rich quick scheme. Selling art is rewarding, but it’s not about shortcuts.

✗ You’re not open to feedback or learning new things. Growth happens when you take risks to improve along the way.

✗ You already have a thriving, profitable creative business with varied income streams. This course is for artists and side hustlers who are looking to expand their offerings.

✗ You don’t actually want to sell your art. If you’re happy keeping art as a personal passion with no interest in selling, then give yourself permission to just enjoy the process!

THIS COURSE IS RIGHT FOR YOU IF…

✓ You are a creative lady who wants more than the 9-5 (no offence Dolly!)

✓ You are ready to expand your product range, and your reach, but don’t know where to start.

✓ You want to confidently sell your art without the ick. You’re tired of guessing how to price, market, and sell your work - you just need a clear plan.

✓ You want to learn from an artist who’s done it before, with a clear, practical roadmap and handholding for when it gets tricky.

✓ You are excited to work with big brands, but approaching them seems so intimidating.

✓ You want to get see your products in shops, but you don’t feel confident approaching them.

✓ You’re ready to take action and put in the work. You’re done just thinking about it, it’s time to actually make it happen.

TIRED OF SPINNING YOUR WHEELS AND READY FOR A CLEAR PLAN TO GROW YOUR CREATIVE BIZ?

HOW THE PROGRAM WORKS

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  • 6 Juicy Modules, Released Weekly

  • 6 x Live Q+As with Laura (Recorded for Replay)

  • Bite sized video Lessons

  • Customisable Templates and workbooks

  • Invite Only Instagram Community

  • Laura’s Resource Rolodex 

  • Lifetime Access to Course Content

  • Week 1 is all about laying the foundations for your creative business with clarity and confidence. You’ll define your goals, map out your revenue streams, and get clear on what makes your biz  so unique.

  • In week 2, you will set up the systems that make your biz run like a dream. From websites and socials to email and finances, you’ll build a rock-solid back end that supports the party up the front.

  • Week 3 is all about selling your artwork! Whether it's through an online shop, or setting up a killer market stall, here you’ll learn the secrets to building a customer experience that keeps people coming back.

  • Week 4 is a deep dive into finding your dream clients, pitching like a pro and licensing your art with confidence. You’ll get real-world strategies to price your work, protect your IP, and manage projects like a pro.

  • In week 5 it’s time to take your products from your studio to store shelves! You'll learn all about the intricacies of wholesale pricing, finding the right stockists for your brand, and how to pitch with a beautifully designed catalogue. 

  • Week 6 is all about expanding your product range without reinventing the wheel. From choosing what to make, sourcing manufacturers, designing packaging, catching hidden costs, and launching - it’s all here, packaged up with a neat little bow!

PROGRAM OVERVIEW

Play this video to learn more!

"Laura helped me plan the steps to hit the ground running so I didn’t feel completely overwhelmed" - Elise

"Laura helped me plan the steps to hit the ground running so I didn’t feel completely overwhelmed" - Elise

"Laura is my go-to resource whenever I need support" - Parul

"Laura is my go-to resource whenever I need support" - Parul

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OH, HEY THERE!

I’m Laura Holley, the creative mind behind Lawz Drawz, where I bring Melbourne’s most iconic venues to life through playful, vibrant illustrations. My journey as an artist started out by gifting personalised artworks to friends which quickly turned into a collection of much loved fine art prints and products.

Over the years, I’ve grown my business around my young family, proudly raising a couple of passionate aspiring artists. My income streams are as diverse as my creative projects - whether it’s selling art online, through wholesale partnerships, offering in-person workshops, or partnering with brands to bring their creative vision to life, I’ve found multiple ways to make my art accessible to a large audience. Through all these avenues, I’ve learned how to effectively sell across different platforms, and I’m excited to share these strategies with artists looking to turn their passion into a sustainable business.

As an artist with a strong following, I’ve built a business that thrives while staying true to my values - art should be accessible, and artists should be well-paid for their work. I know firsthand the challenges and joys of turning a passion for art into a full-time creative business, and that’s why I’m so excited to help other artists navigate this journey with confidence.

  • "After launching my first calendar and pre-selling far more than I anticipated, Laura helped me plan the steps to hit the ground running with distribution so I didn’t feel completely overwhelmed when the stock arrived."

    Elise - Elise Gow Designs

  • "Laura has a rare combo of creative talent and sharp business acumen. She's my go-to whenever I need support generating leads, managing clients or pricing new projects. Her insights are constantly practical, strategic and effective."

    Parul - Pink Wattle Art

  • ​"Laura's advice on art licensing was invaluable! I quoted on two illustrations, both with two year licensing terms, and they were both approved. My first licensing contract! Woop!"

    Bianca - Just Draw More Bianca

GET STARTED TODAY

3 INSTALMENTS OF

$400 AUD

WHAT’S INCLUDED

6 Juicy Modules - Released Weekly

6 x Live Weekly Q&A with Laura

Private Instagram Community Group

Video Lessons + Workbooks

Customisable Templates

Laura’s Resource Rolodex

Lifetime Access to Course Content

1 INSTALMENT OF

$1199 AUD

WHAT’S INCLUDED

6 Juicy Modules - Released Weekly

6 x Live Weekly Q&A with Laura

Private Instagram Community Group

Video Lessons + Workbooks

Customisable Templates

Laura’s Resource Rolodex

Lifetime Access to Course Content

FAQs

  • This course is for creatives who’ve made a start - maybe you’ve got an Instagram, a website, or have done a few markets, or you’re a professional artist who’s hit a roadblock and feels unsure of what to do next.

    If you’re ready to take the next step in turning your passion into a real business, and the idea of creating products, getting stocked in shops and working with brands excites you, you’re in the right place. Whether you're just starting out, or feeling stuck, you’ll get an actionable plan to cut out the overwhelm, so you can focus on building the successful creative business you’ve always wanted.

  • You’ll learn how to grow your creative business by building multiple income streams, like products, wholesale, licensing, markets, and client work. I’ll walk you through the exact systems, tools, and strategies I use in my own biz, so you can stop winging it and start building something sustainable (and fun).

  • The course is made up of 6 modules, released weekly, with a mix of bite-sized lessons, templates and actionable steps, so it’s designed to fit around your busy life. Each week' there’s an hour long Q+A with Laura, which is recorded for those who can’t make it live. Whether you’re juggling family, work, or other commitments. You can go at your own pace, but it’s ideally recommend to complete over 6 weeks for maximum impact.

  • Not at all. If you’ve got a creative practice and you've dipped your toe in, maybe with a few sales, a market, or a website, you’re good to go. This course is here to help you build on what you’ve started to grow it into a thriving business - here to help and guide you through each step along the way!

  • That’s totally fine, this course will help you get there. We’ll cover what you actually need (and what you don’t), plus how to set up your online presence in a way that works for you and your art, without the tech overwhelm.

  • After you complete the course, you’ll have all the tools in your belt to keep growing your creative business. You’ll be able to confidently market and sell your art, and have a clear strategy to diversify your income streams. Plus, you’ll have ongoing access to the course material so you can refer back to it whenever you need a refresh.

LET’S GO!